Interactive Advertising Studio

Interactive by Design.
Remembered by Brands.

We build high-impact interactive advertising experiences across Rich Media, Playable Ads, AI-Powered Creatives, Retail Media and Connected TV.

Rich Media
Playable Ads
DCO Engine
CTV Overlay
AR Creative
AI Agents
Rive Animation
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Rive Canvas · Replace with .riv file
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Trusted by
Unilever Samsung L'Oréal Nestlé Pepsico Diageo Philips

Creative technology
that performs

From first impression to last click — we engineer interactive advertising experiences that captivate audiences and deliver measurable results.

Interactive Rich Media

Expandable banners, scroll-driven narratives, and immersive in-image overlays that break through banner blindness.

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Playable & Gamified Ads

Mini-game mechanics and swipe-driven experiences that earn attention and build brand recall.

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Interactive CTV

QR-enabled, shoppable, and attention-measured campaigns for the Connected TV landscape.

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AI + Dynamic Creative

DCO systems, real-time personalization, and generative creative engines that scale messaging intelligently.

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Retail Media Creative

Performance-optimized creatives for Amazon, Walmart Connect, Criteo, and emerging retail media networks.

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Ad Tech Deployment

Programmatic tag integration, GAM / DV360 setup, tracking, and campaign QA — production-ready every time.

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📱

Social Media Creatives & Page Management

Platform-native creatives for Meta, TikTok, LinkedIn and Pinterest — paired with end-to-end social page management and content strategy.

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AR Creatives & Landing Pages

Augmented reality ad formats, immersive try-on experiences, and high-converting campaign landing pages built for performance.

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Strategy meets
execution

We sit at the intersection of creative ambition and technical precision. Every campaign we build is engineered to perform, not just impress.

340+
Campaigns Delivered
4.2×
Avg. CTR Lift
96%
Client Retention Rate
18
Countries Active

Results that
speak clearly

Playable Ad

Samsung Galaxy Z Fold — Interactive Demo

A gamified unfold-and-discover experience that drove 6× engagement versus standard display.

Engagement Lift
48s
Avg. Dwell Time
+38%
Brand Recall
Interactive CTV

L'Oréal Paris — Shoppable CTV Campaign

QR-enabled overlay on premium OTT driving immediate purchase intent from the living room.

3.4%
QR Scan Rate
+52%
ROAS vs. Linear TV
2.1M
Households Reached

Ready to build something
extraordinary?

Tell us about your campaign and we'll show you what's possible.

An agency built for
the interactive age

We are a creative technology studio obsessed with the intersection of storytelling, interaction, and performance advertising.

Rich Media Agency

We build what others
only imagine

Rich Media Agency was founded on a single belief: interactive advertising done with craft and intelligence creates unfair advantages for brands.

We combine the rigour of a strategy firm with the technical depth of an engineering studio. Our team spans creative directors, interaction designers, front-end engineers, ad-tech architects, and data scientists — all working toward one outcome: campaigns that convert.

From HTML5 interactive banners to fully AI-driven dynamic creative systems, we build the experiences that define how forward-thinking brands connect with audiences in the digital era.

Strategic Depth

Every creative decision is rooted in audience insight and campaign objectives.

Technical Excellence

We engineer for performance, compatibility, and scale — not just aesthetics.

Creative Intelligence

We leverage AI as a creative amplifier, not a shortcut.

Measured Impact

Attention time, conversion lift, and ROAS — results are our language.

Specialists, not generalists

Our team is small by design — every person is a domain expert contributing directly to your campaign's success.

12
Core Team Members
8+
Years Average Experience
50+
Global Partners
4
Continents Active

Let's build your
next campaign

Bring us your brief — we'll bring the ideas, technology, and execution.

Full-spectrum interactive
advertising services

Six interconnected disciplines that work together to create advertising experiences audiences actually want to engage with.

Interactive Rich Media

High-impact HTML5 advertising units that transform passive impressions into active brand experiences.

Standard & Custom HTML5 Banner Ads
Expandable & Half-Page Units
Scroll-Based Narrative Ads
In-Image & In-Content Overlays
Video-Driven Interactive Formats
Interstitial & Takeover Units
MRAID Mobile Rich Media

Playable & Gamified Ads

Game-mechanic advertising formats that drive category-beating engagement and brand recall scores.

Mini-Game Ad Units
Swipe & Tap Interactive Formats
Drag, Build & Reveal Mechanics
Quiz & Poll Ad Experiences
AR-Enabled Try-On Ads
Countdown & Challenge Formats

Interactive CTV Advertising

Transforming passive lean-back viewing into shoppable, measurable Connected TV interactions.

QR Code Overlay CTV Ads
Shoppable CTV Creatives
Attention-Measured Video Units
Sequential CTV Storytelling
Remote-Interactive Ad Formats
Second-Screen Experience Linking

AI Automation, Dynamic Creative & Agent-Powered Production

Machine-intelligent creative systems, automated AI agent workflows, and bulk production pipelines that dramatically reduce cost-per-creative for agencies and brands.

Dynamic Creative Optimization (DCO)
Real-Time Audience Personalization
Weather & Context-Triggered Ads
Generative AI Creative Production
Dynamic Product Catalog Integration
Multivariate Creative Testing
Feed-Based Dynamic Ads
Automated Creative Agent Setup — end-to-end AI agent pipelines that brief, generate, resize, and QA creatives autonomously
Bulk AI Creative Production — produce hundreds of on-brand ad variants at a fraction of traditional production cost
Agency & Brand Production Cost Reduction — replace repetitive studio tasks with scalable AI workflows without sacrificing quality
Creative Automation Consulting — audit your current production stack and map the highest-ROI automation opportunities

Retail Media & Performance Creative

Conversion-engineered creative for retail media networks where consideration meets purchase intent.

Amazon DSP Creative Production
Walmart Connect Ads
Criteo & Sponsored Display
In-Store & DOOH Digital Formats
Dynamic Catalogue Ads
Shoppable Social Ad Formats

Ad Tech Deployment & Optimization

End-to-end technical production — from tag generation to live campaign QA and optimization.

GAM / DV360 Creative Setup
Programmatic Tag Integration
Click Macro Implementation
QA, Debugging & Compatibility Testing
Third-Party Tracking Integrations
Campaign Monitoring & Optimization
📱

Social Media Creatives & Page Management

Platform-native creatives and full end-to-end social media management — from content strategy to daily publishing, community engagement, and performance reporting.

Meta (Facebook & Instagram) Ad Creative Production
TikTok & Reels Video Creatives
LinkedIn Sponsored Content & Thought Leadership Ads
Pinterest & Snapchat Native Formats
Story, Carousel & Collection Ad Builds
End-to-End Social Page Management
Content Calendar Planning & Scheduling
Community Management & Engagement
Social Performance Reporting & Optimization

AR Creatives & Campaign Landing Pages

Augmented reality experiences that let audiences interact with your product in their world — paired with conversion-engineered landing pages that turn interest into action.

WebAR & App-Based AR Ad Formats
Virtual Try-On Experiences (Beauty, Fashion, Eyewear)
AR Product Visualisation for Retail & FMCG
Snapchat & Meta AR Lens / Filter Production
Marker-Based & Location AR Activations
Campaign Landing Page Design & Development
Interactive & Animated Landing Page Experiences
A/B Tested Landing Page Variants
CRO-Optimised Page Architecture & UX

Not sure which
service fits?

Tell us your campaign objective and we'll prescribe the right approach.

Campaigns crafted
with precision

A curated selection of interactive advertising formats across every channel and objective.

🔲
Interactive Rich Media

Expandable Takeover — Diageo

Full-page expansion with scroll-triggered product reveal and embedded cocktail finder.

ExpandableHTML5Desktop
🎮
Playable Ad

Catch the Coin — Pepsico

10-second mini game driving trial of a new flavour with leaderboard mechanic.

Mini GameMobileMRAID
📺
Interactive CTV

QR Shop Now — L'Oréal Paris

Shoppable QR overlay on premium streaming driving direct product discovery.

CTVQR CodeShoppable
AI & Dynamic Creative

Weather-Triggered DCO — Nestlé

Real-time creative switching based on local weather, temperature, and daypart signals.

DCOWeather APIDynamic
🛒
Retail Media

Amazon DSP Catalogue — Philips

Dynamic product feed ads with real-time pricing and availability across the Amazon ecosystem.

Amazon DSPFeed-BasedPerformance
📜
Interactive Rich Media

Scroll Story — Unilever Dove

Parallax-driven narrative unit unfolding brand purpose across a scroll interaction.

Scroll-BasedHTML5Brand
👆
Playable Ad

Swipe to Style — Samsung

Swipe-through wardrobe styler powered by AI lookbook generation for Galaxy S series launch.

Swipe MechanicAIMobile
🤖
AI & Dynamic Creative

Gen-AI Visual DCO — Diageo

Generative visuals produced at scale, adapting to audience segment, time, and context signals.

Generative AIDCOProgrammatic
🏪
Retail Media

In-Store DOOH — Pepsico

Responsive digital out-of-home formats synced to in-store promotions and inventory levels.

DOOHIn-StoreDynamic

Strategy, craft, and
measurable results

Deep dives into how we approach complex briefs and deliver outcomes that matter.

Playable Ad · Samsung

Galaxy Z Fold — Interactive Unfold Experience

A gamified unfold-and-discover format that redefined how Samsung introduced its flagship foldable to digital audiences.

Engagement Lift
48s
Avg. Dwell Time
+38%
Brand Recall

Challenge

Samsung needed to convey the tactile magic of a folding phone through a flat display environment — a fundamentally contradictory brief.

Strategy

Lead with interaction as proof. Let users fold and unfold the device themselves, discovering features at their own pace through gesture mechanics.

Creative Execution

HTML5 playable ad with drag-based fold animation, feature hotspots, and a reward mechanic triggering at full-open state.

Technology

GSAP animation engine, MRAID mobile delivery, device-sensor API integration, programmatic tag via DV360.

Interactive CTV · L'Oréal Paris

Shoppable CTV — From Screen to Cart in One QR Scan

Turning the passive TV viewing experience into a frictionless path-to-purchase for L'Oréal's premium skincare range.

3.4%
QR Scan Rate
+52%
ROAS vs. Linear
2.1M
Households Reached

Challenge

CTV inventory was delivering awareness but no measurable conversion signal. The brand needed accountability on TV spend.

Strategy

Bridge the screen gap. A premium editorial creative with a persistent QR overlay driving a curated mobile landing experience.

Creative Execution

Animated overlay with L'Oréal editorial aesthetic, QR refresh every 30 seconds, matched to Sephora product pages for direct attribution.

Technology

Dynamic QR generation, server-side session tracking, connected to L'Oréal's first-party CDP for audience match-back reporting.

AI + DCO · Nestlé

Weather-Triggered Dynamic Creative — Milo Campaign

An always-relevant creative system that switched messaging, imagery, and CTA based on real-time weather and temperature data.

+41%
CTR vs. Static
18
Creative Variants
7 Mkts
Simultaneously

Challenge

A single static creative was running across 7 markets with wildly different weather contexts. One message was serving none of them well.

Strategy

Build a rules-based dynamic creative system where the ad reads the weather and serves the most contextually relevant variant automatically.

Creative Execution

18 creative variants across hot, warm, cool, cold, rainy, and sunny conditions. Copy, imagery, and product temperature all adapted dynamically.

Technology

Weather API integration, DCO platform build, programmatic delivery via DV360 with real-time decision logic at impression level.

Your creative technical
production partner

We don't just design — we deliver. From tag setup to live campaign QA, we own the technical layer end to end.

Most agencies hand off production files and walk away. We stay in the room. Our ad tech team manages every technical requirement from initial tag generation through to live campaign monitoring — so your creative performs exactly as intended, everywhere it runs.

01

Programmatic Tag Integration

We generate, configure, and QA all third-party ad tags including VAST, VPAID, MRAID, and custom JavaScript, ensuring compatibility across DSPs, SSPs, and publishers.

  • VAST / VPAID Video Tags
  • Display Tag Generation
  • Cross-Publisher Compatibility
02

GAM & DV360 Creative Setup

Full creative trafficking within Google Ad Manager and Display & Video 360, including line item structuring, creative upload, targeting parameters, and preview verification.

  • Line Item Configuration
  • Creative Trafficking
  • Targeting & Frequency Setup
03

Click Macro Implementation

Precise click-tracking macro implementation across all platforms — ensuring every click is attributed, every destination URL is correct, and every conversion is captured.

  • Platform-Specific Macros
  • UTM Parameter Structuring
  • Redirect Chain Validation
04

QA & Creative Debugging

Rigorous pre-launch testing across browsers, devices, and operating systems. We debug render issues, interaction failures, and performance bottlenecks before they reach live environments.

  • Cross-Device Rendering Tests
  • Animation Performance Audit
  • Console Error Resolution
05

Third-Party Tracking Integrations

We integrate measurement solutions from Moat, IAS, DoubleVerify, Nielsen, and bespoke client tracking stacks — providing full campaign visibility without performance impact.

  • Viewability Tracking (IAS / MOAT)
  • Brand Safety Integration
  • Custom Pixel Implementation
06

Campaign Monitoring & Optimization

Live campaign oversight during critical launch windows, with proactive alerting for delivery issues, creative errors, and performance anomalies.

  • Real-Time Delivery Monitoring
  • Performance Anomaly Alerts
  • Mid-Campaign Creative Swaps

Compatible with every major ad platform

Google DV360 The Trade Desk Amazon DSP Xandr MediaMath Verizon Media Criteo AdForm

Need a technical
creative partner?

Talk to our ad tech team about your next campaign's requirements.

Let's build something
extraordinary

Tell us about your campaign. We'll respond within 24 hours with initial thinking.

Work with us

Whether you have a fully formed brief or an early-stage campaign objective, we're ready to think alongside you.

We work with global brands, challenger brands, and the agencies that serve them — bringing the same rigour and creative ambition to every project, regardless of scale.

London · New York · Singapore
24-hour response guarantee

Brief received.

Thank you — our team will review your brief and respond within 24 hours with initial thinking.